Rebrand for Salazar Roofing focused on grit, sweat, and the American dream.

Project Info

With an operation that was quickly expanding across the US, Salazar Roofing needed to grow their brand equity in states where people had never heard of them. With a fresh identity, their business is continuing rapid growth in new states.

Client: Salazar Roofing Rebrand; salazarroofing.com
Agency: Beyond Theory
Role: Creative direction, branding, design, copywriting
Year: 2020
Awards: 19 Addy Awards

Collaborators: Whitney Huffman, Ryan Huffman, Spenser Sakurai, Calli Morris
Salazar Roofing logo
Salazar Roofing website preview
Salazar Roofing billboard creative campaign
Yeah, we fact checked those numbers.
Salazar Roofing billboard photo
Salazar Roofing - Mike Salazar at work siteSalazar Roofing - sweaty shirt from hard workSalazar Roofing - climbing with shinglesSalazar Roofing - Mike Salazar CEO

The client saw an increase in leads by 30% after the outdoor and tv spots.

Salazar Roofing truck wraps
Salazar Roofing commercial brochureSalazar Roofing commercial brochure interiorSalazar Roofing commercial brochure interiorSalazar Roofing commercial brochure interior
Salazar Roofing business card and stationery
Salazar Roofing rain and hail photo

I think we nailed this rebrand, don't you?
Let's talk.