When your client's clients have multi-million dollar assets, you make them look the part. Full Sail Capital was in need of a brand that spoke to wealth without punching up, all while aspiring to peace of mind. Short answer – a sailboat.

Client: Full Sail Capital; fullsailcapital.com
Agency: Nifty Creative
Role: Creative direction, branding, design, copywriting, photography
Year: 2018

Collaborators: Dan Lefebvre