Creative direction and writing for the 'Tenderizer' for Broadway 10. It hits hard.

Project Info

Broadway 10 is the rebel of the local chophouse scene. The client wanted to tell a story that captured the appeal of the inner rebel. We created a universe of characters whose paths converge at the restaurant. We call him The Tenderizer.

Client: Provision Concepts/Broadway 10; broadway10okc.com
Agency: Beyond Theory
Role: Creative direction, copywriting, storyboarding
Year: 2021

Collaborators: Whitney Huffman, John Dewberry, Calli Morris
Broadway 10 Tenderizer bloody fists after the fight
Broadway 10 Tenderizer about to go to workBroadway 10 Tenderizer explaining his job to the audience

The spot premiered at a private press dinner at the restaurant. The Tenderizer made the cut.

Broadway 10 Tenderizer in makeupBroadway 10 Tenderizer with Rebekah showing her some movesDirector of Photography John previewing the shotMonitor preview of the Broadway 10 meat locker scene

I've got a soft spot for this project.
Send me a message.