Creative direction, wardrobe and storyboarding for Hatch's delicious 'Mood Food' spot.

Project Info

Step foot into a Hatch Restaurant and you’ll feel the energy with flowing coffee and mountains of pancakes. You know that feeling when you sit down to make a commercial and it’s just begging you for a baton twirler? Well, we finally acted on that old, familiar call and the results were nothing short of electric.

Client: Provision Concepts/Hatch; hatchearlymoodfood.com
Agency: Beyond Theory
Role: Creative direction, wardrobe, storyboarding
Year: 2020

Collaborators: Whitney Huffman, John Dewberry, Rebekah Alexander
Hatch 'Mood Food' knuckles

This project was pretty sweet.
Zoom & latte date?