Brand expansion and website design for Beyond Theory that pushed it 'to infinity'.

Project Info

With a growing team and explosive work, Beyond Theory needed to refresh its public image. Their identity was refocused around their mission and values, that made for a bold and confident aesthetic. Business continues to grow and other agencies continue to follow the footsteps.

Client: Beyond Theory Creative; beyondtheory.us
Agency: Beyond Theory
Role: Creative direction, UX, design, copywriting
Year: 2020
Awards: 1 Addy Award

Collaborators: Whitney Huffman, Calli Morris, Rebekah Alexander
Beyond Theory website preview
Beyond Theory brand icon library
Beyond Theory logo and refresh
Brand icon : Before & After
Beyond Theory 2020 Holiday Card interior
Beyond Theory social carousel throwback
In the midst of a pandemic, this team still musters up award-winning creativity.

We went above and beyond for this one.
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